Sara D’Amelio was ready for the surge — of dry skin. Her Silver Spring beauty company, Skincando Inc., started preparing more than a month ago, as soon as hand-washing and sanitizing emerged as standard hygiene practices to protect against Coronavirus. Its staple product, Combat-Ready Balm, would solve the resulting dry skin, she thought. This was her opportunity.
“I started pumping out, through social media and through my ambassadors and through my marketing and through my email list, to use Combat Balm to mitigate the dry skin issues,” she said.