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from Coveteur.com, December 2021

The Best Indie Brands To Support This Holiday Season

Every year in late November, around the start of the holiday shopping season, talk of “shopping small” picks up. But have you ever considered what it really means to support independently owned businesses? In the beauty industry’s corporate landscape, parent companies with extensive funding tend to dominate the scene, with the resources to run large-scale campaigns, and attract the attention of influencers and celebrities. Sadly, the odds are stacked against the little guys.

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